There's just something about a free sample.
Anytime I am in the grocery store and those little booths are spread about offering free samples of products, there are throngs of shoppers waiting for their taste of the latest food or beverage. You've seen them....marked by the hot plates, toaster ovens, toothpicks and the line of hungry shoppers. The smell of frozen pizza or cocktail wieners is in the air and it draws shoppers as if in a trance, for a free sample.
Its a marketing scheme. Did you know that? Food manufacturers know that if they can get you to taste it, especially when you're hungry you'll make a purchase.
Wandering the grocery aisles, seeing food as far as your eye can see while imagining what you'll make with this or what's for dinner once you get home and put the week's loot away in the pantry stimulates those hunger pangs. By the time you spot the lady in the hairnet, handing out mini appetizers you're famished and anxious for a little nibble. And of course, everything tastes better when you're hungry!
Once you're happy with a taste, you're willing to make that purchase in the frozen food aisle, after all the hairnet lady has just given you a coupon. Now you know that your investment will be worth it, that you'll be satisfied with your purchase. You did just have a taste so now you know!
Its hard to get a sample of a product that you see online. There's no hairnet lady reaching through your computer screen with a sample for you to try. This is where customer reviews come in handy.
I do more than my fair share of shopping online. There! I admit it! And to make sure that I am going to get what I want, I look for places that I can see customer feedback or reviews.
eBay has their system in place. You can make an educated guess about a product or a seller by looking at the seller's feedback. Usually, you can determine if the risk is minimal enough to go ahead and make that purchase. eBay hasn't grown to over 3 million successful transactions daily for nothing! They know how to make their shoppers feel confident. Insured, secure payments through PayPal ease any doubt that might still linger after checking out an eBay seller. If something goes array, PayPal's got your back. What a comforting feeling for an online shopper.
Amazon.com thrives on customer reviews. I am an avid reader of reviews on Amazon. Even if I don't make my purchase on their site, I often visit just to read what other people think of a book, movie or other product. I can almost always find a review written by a person that I can identify with. They usually have something in common with me, a need, a perspective, a situation in life and once I find that common thread, I can assume that my opinion will be the same as theirs.
It makes me feel safe. I don't like surprises, especially bad ones so I appreciate the reviews of other shoppers that are just like me.
Likewise, I want our future customers to feel secure and educated about their purchases. No guessing games, no surprises, no disappointments.
In this trying economy, I don't want any mother feeling as though she wasted a dime on anything.....especially on a product from My 18 Inch Doll. When you're raising children, it seems that money goes out faster than it comes in. There's always an unexpected expense that stresses the budget. If you can see college educations on the horizon, you'll feel the pressure even more.
You see, I am a mother first so I understand.
That is why I have set out to find moms, with young daughters that are
fans of American Girl dolls to try our products and let other moms know
what they think. I want YOU to see what other moms and their girls think of our products. Sure my girls LOVE them all but let's get the opinion of a mom and her girl that has no vested interest in our company.
So I set out on a mission. I wanted to find established bloggers who would be willing to review, with no strings attached, one of our doll outfits.
I set no rules. Simply, stated that I'll send you a free outfit in exchange for an honest review. The blogger could say anything that they wished with no censorship from me or anyone else at My 18 Inch Doll. We wanted a completely honest, unbiased review that moms could trust.
And so I present to you today, some unbiased reviews that I think you'll appreciate.
First, check out Blondee's Diary
. She requested two outfits, one for her dear daughter and one to give away to her reading audience. Head there now for your chance to win our stunning "Classic Colonial" dress and matching pinner cap. You'll enjoy her witty take on her family's adventurous life. She has great recipes too!
Then head on over to a review by Emma
, perhaps the biggest American Girl fan in the world. She's a smart young lady who has been shaped by these spectacular dolls. You'll appreciate her youthful point of view and perhaps see your own little girl in her writing.
Lastly for today, you should read the review of Danielle at Role Mommy
. I first read a post in which she chronicled her trip to the American Girl Store with her 7 year old daughter. I could see myself in her story. She seems to be the typical American mom who loves the educational qualities behind the dolls and loves that her daughter is "into" such a pure and wholesome way of playing but also wants to find a good value to supplement the pricey dolls. She is exactly the kind of mother that shops at My 18 Inch Dolls and has the typical review, "My daughter loves it!"
I encourage you to read their honest, uncensored reviews. They are our virtual hairnet ladies, educating you on the quality and value of our products....no coupon necessary. All of our prices are 25-40% off retail and all of our doll clothing ships free within the US.
Here at My 18 Inch Doll, we love to read the reviews of moms and their daughters. It still brings a smile to my face every time I get an email that says, "My daughter loves it!" or "My granddaughter was thrilled!" Dads are even happy to hear that mom is saving money!
I encourage you to comment with your own review or to email it to us. It helps us to prefect what we do and encourages us to keep helping moms save money AND make their daughter smile at the same time.